Ryerson University asked me to promote awareness of the Digital Media Zone during back to school. The DMZ helps tech startups build great businesses by connecting them with customers, capital, experts and a community of entrepreneurs and influencers, as well as provide space and equipment for these businesses within Ryerson itself.

The message was to ask new and returning students if they’ve ever wanted to be their own boss, and if so then the DMZ is the place to make it happen. To achieve this, promotional pieces were printed on napkins (where every great idea starts) and inserted in the college newspaper, Now magazine, and distributed within Ryerson cafe’s.

The campaign also included stickers that were placed on bathroom mirrors, surprising viewers with the opportunities the DMZ offers.