I was asked to take Kreater Custom Motorcycles to the next level and beyond
the ‘local chopper shop’ image it was known for. The solution was to connect both the affluent custom bike buyer and the avid motorcyclist who aspires to own a Kreater to the brand’s
inherent distinctiveness. ‘Compromise Nothing’ is a rallying cry for the customer’s values, their pride and determination to succeed as well as a reflection of the level of craftsmanship that goes into every bike Kreater builds. It leaves the customer believing that he is a ‘wolf among sheep’ and helps take Kreater beyond a passé chopper shop and into a more valid manufacturer’s role. The campaign and new website increased traffic tenfold.
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