Lipiflow, the producer of the leading treatment for dry eye disease, asked us to produce a video for optometrist waiting rooms. This was a great opportunity to engage passive and inattentive viewers with a staring contest that not only makes the viewer feel and and relate to the problem of dry eyes, but the video also doesn't depend on sound where some rooms require silence.

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This spec piece spoke to those with COPD in their 50's and older. The familiar territory of pin up girls allowed the insight that these consumers were seduced with cigarettes and now need medical assistance to cope with their disease.

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This spec campaign viscerally reflected the insight that those with COPD can feel like they're drowning during times of exertion, such as getting up in the morning or simply climbing stairs, but a talk with their doctor can help their ability to breathe.

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This online, mobile, and outdoor campaign spoke to the insight that those with COPD can feel that their addiction to cigarettes is a physical barrier that prevents them from living a better life, but a talk to their doctor can help them break through their emotional obstacles.

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The COVID IMPACT infographic was a corresponding piece that followed up a research presentation from McCann Health and CRC Research to provide awareness to marketers about the global impact of the pandemic as determined by doctors and HCPs.

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Our 'BREAKFAST BETTER' campaign focused on educating millennial moms on the high nutrient density of milk by communicating via website, online ads, social media posts, broadcast videos and morning television appearances with recognized dieticians and chefs that milk does more with less. 

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