Every so often, a close friend seems to be “lost”. He’s either hitting the books, working late or spending a lot of time with his girlfriend instead of his buddies. This campaign uses all media to ‘call out’ missing friends - by using Budweiser cases and digital/social avenues to draw submissions from groups of guys who want to call out a lost buddy. Then we use a mass media buy to enable these guys to make a public appeal to find these lost friends. The idea reinforces the brand vectors of camaraderie and genuineness and brings guys together.
- Home
- Internal spec campaigns
- Design
- Trelegy (Unbranded)
- Zonnic (British American Tobacco)
- Lipiflow
- EpiPen (Pfizer)
- Sotyktu (Brystol Myers Squibb)
- Deucrava (Brystol Myers Squibb)
- Deucrava spec (Brystol Myers Squibb)
- Rezurock (Sanofi)
- Budweiser Shot
- Budweiser 'Lost Friend'
- Steam Whistle Pilsner
- Premium Plus
- Ritz Crackers
- Guinness
- Ikea
- ABC Literacy Canada
- About
- Contact